Rachel Picard took the helm at Voyages SNCF on 1 October 2014.
A graduate of Haute École de Commerce, she began her career in the sales division of the Valle Nevado ski resort in Chile, later becoming head of sales at Eurodisney. In 1993 she was named head of marketing for tour operations and travel agencies at the Frantour group, where she took an active role in launching the Accor group’s website for leisure travel. She moved to Editions Atlas, where she headed the Internet-based travel subsidiary, and then to Cvendredi.com, a travel agency specializing in weekends in France, which closed in 2002. In 2004 she joined SNCF as head of sales and marketing for the on-line travel agency Voyages-sncf.com, becoming its CEO in 2007. After a brief period at Thomas Cook France from October 2011 to April 2012, she returned to SNCF in 2012 as Managing Director of Gares & Connexions.